Skincare & beauty distribution — EUEuropean Union
We put beauty brands on shelves they haven't reached.
FablyNation is a skincare and beauty distributor working across the EU from Portugal. Good products rarely come with a sales organisation attached — we are that part: the regulatory file, the stock inside the market, and the retailer relationships.
01
EU-wide distribution
Placement, terms and reordering across the union, stocked from Portugal.
02
Regulatory & compliance
CPNP notification, Responsible Person, product information files, labelling.
03
Retail introductions
Consultancy that takes a brand from a deck to a buyer meeting that goes somewhere.
For brands
I'm a brand and want to reach retailers
You have a product that sells. What you don't have is a sales organisation — the buyer relationships, the market-by-market paperwork, and someone whose job is making the reorder happen.
- The markets you're not in
- Whether that is the EU for the first time, or the member states where you are still absent and your competitor is not.
- The regulatory file
- CPNP notification, Responsible Person, PIF, safety assessment, and labelling in the languages each market requires.
- Stock inside the market
- Import, customs, storage and fulfilment from Portugal, so a buyer orders domestically rather than internationally.
- The sales machinery
- Positioning, pricing architecture, buyer introductions — and the reorder and sell-through work that decides whether you get a second listing.
For retailers
I'm a retailer and want to reach brands
The brands you would most like to list are often the least equipped to sell to you: no key account manager, no trade desk, sometimes nobody who answers a wholesale enquiry.
Brands you can't easily reach
Independents and international names with no European sales organisation. We are their sales organisation.
Compliant before it arrives
Notified, documented and EU-legal before it ever reaches your desk.
One supplier, one invoice
Across markets and across brands, with a single point of contact who answers.
Category intelligence
What is actually moving in the EU, at what price, and where the gap on your shelf is.
About
About FablyNation
We are a distributor, a consultancy and a logistics partner. That sounds like three companies and is really one job: moving a beauty brand from wherever it is now onto a shelf it hasn't reached — legally, and at a margin that survives.
FablyNation is headquartered in Portugal and works across the European Union. Skincare and beauty is the whole of what we do, which is why we know which dossier a French pharmacy chain will ask for and which one a German retailer will not.
- Headquarters
- Portugal
- Markets
- European Union
- Category
- Skincare & beauty
Tell us which side of the shelf you're on.
One message is enough to start. We read everything that comes in and reply within [two working days].
[hello@fablynation.com] [+351 000 000 000] [Street address], [City], Portugal